Brazilian-Latvian singer-songwriter Laura Rizzotto releases “Viralata,” a bilingual anthem that celebrates cultural confidence and challenges the idea that value only exists somewhere else.
The title translates to “mutt” and references a Brazilian expression tied to a long-standing cultural insecurity — the feeling that what comes from abroad is automatically better. “Viralata” flips that idea entirely. Instead of apology or humility, the song embraces warmth, movement, humor, confidence, and a celebration of cultural roots.
Coming from a country known for its cultural variety — and shaped by life between Brazil, the USA and Latvia — Rizzotto uses vira-lata as a metaphor for cultural diversity rather than inferiority. The song reframes multiplicity as strength, echoed in the lyric sung in Portuguese: “sangue vira-lata sempre foi o mais forte” (“mutt blood has always been the strongest”).
Lines like “That magic is in your genes / Your colors are meant to be seen” are framed not as biology, but as inherited culture, rhythm, and worldview, while the playful lyric “God just might be Brazilian” underscores the song’s tone: celebratory, ironic, and unapologetic.
“The Brazilian Dream, to me, is about unlearning the idea that value only exists outside our own culture,” says Rizzotto. “‘Viralata’ is a reminder that the magic people search for elsewhere already lives within them — and that their culture is their superpower.”
Musically, the track blends pop with unmistakable Brazilian swing, creating a sound that mirrors the song’s message: grounded, open, and globally fluent without losing its identity.
At a moment when Brazilian culture is making its way into global trends — “Viralata” arrives as a joyful addition to people’s playlists.
“Viralata” is available now on all streaming platforms.
