{"id":4077,"date":"2026-03-05T14:09:58","date_gmt":"2026-03-05T17:09:58","guid":{"rendered":"https:\/\/laurarizzotto.com\/?p=4077"},"modified":"2026-02-25T18:53:01","modified_gmt":"2026-02-25T21:53:01","slug":"ser-brasileiro-e-superpoder-laura-rizzotto-lanca-o-clipe-de-viralata-e-vira-o-jogo-do-complexo-cultural","status":"publish","type":"post","link":"https:\/\/laurarizzotto.com\/pt-br\/ser-brasileiro-e-superpoder-laura-rizzotto-lanca-o-clipe-de-viralata-e-vira-o-jogo-do-complexo-cultural\/","title":{"rendered":"Ser brasileiro \u00e9 superpoder: Laura Rizzotto lan\u00e7a o clipe de \u201cVIRALATA\u201d e vira o jogo do complexo cultural."},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"* PRIVATE LINK- DO NOT SHARE* - VIRALATA- out MARCH 3RD\" src=\"https:\/\/www.youtube.com\/embed\/GCAh_rmHoQo\" width=\"2050\" height=\"839\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>O t\u00edtulo faz refer\u00eancia direta ao conhecido \u201ccomplexo de vira-lata\u201d, express\u00e3o que sintetiza uma antiga inseguran\u00e7a nacional: a cren\u00e7a de que tudo o que vem de fora \u00e9 automaticamente melhor. Em \u201cViralata\u201d, essa l\u00f3gica \u00e9 completamente invertida. No lugar da autodeprecia\u00e7\u00e3o, a m\u00fasica aposta na irrever\u00eancia, no movimento, no orgulho e na celebra\u00e7\u00e3o das pr\u00f3prias ra\u00edzes.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4077 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-150x150.jpg 150w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-140x140.jpg 140w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-100x100.jpg 100w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-500x500.jpg 500w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-350x350.jpg 350w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-1000x1000.jpg 1000w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/H54A6628-800x800.jpg 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-150x150.jpeg 150w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-140x140.jpeg 140w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-100x100.jpeg 100w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-500x500.jpeg 500w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-350x350.jpeg 350w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-1000x1000.jpeg 1000w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-02-25-at-18.48.54-800x800.jpeg 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-150x150.jpg 150w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-140x140.jpg 140w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-100x100.jpg 100w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-500x500.jpg 500w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-350x350.jpg 350w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-1000x1000.jpg 1000w, https:\/\/laurarizzotto.com\/wp-content\/uploads\/2026\/03\/ViralataPromoV1_10-800x800.jpg 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Carioca da gema e com uma trajet\u00f3ria constru\u00edda entre Brasil, Estados Unidos e Europa, Laura transforma o vira-lata em met\u00e1fora de diversidade, mistura e pot\u00eancia cultural \u2014 nunca de inferioridade. Para valorizar ainda mais o esp\u00edrito brasileiro, a cantora escolheu a Praia do Arpoador, no Rio de Janeiro, como cen\u00e1rio do clipe.<\/p>\n<p>A can\u00e7\u00e3o exalta o calor humano, o ritmo, a criatividade e a heran\u00e7a cultural brasileira. O mascote do lan\u00e7amento \u00e9 Kiwi, seu vira-lata caramelo, inspira\u00e7\u00e3o afetiva e s\u00edmbolo perfeito da mensagem central: autenticidade \u00e9 for\u00e7a.<\/p>\n<p>Musicalmente, \u201cViralata\u201d combina pop contempor\u00e2neo com um swing brasileiro inconfund\u00edvel, criando uma sonoridade que reflete sua proposta art\u00edstica: global sem perder identidade, enraizada sem se fechar para o mundo. A m\u00fasica foi feita em colabora\u00e7\u00e3o com Jonathan Asperil, que j\u00e1 trabalhou com Nick Jonas, Demi Lovato, Janelle Mon\u00e1e e acabou de ganhar um Grammy pela sua participa\u00e7\u00e3o no \u00e1lbum de Bad Bunny &#8220;Deb\u00ed Tirar M\u00e1s Fotos&#8221;.<\/p>\n<p>Em um momento em que a cultura brasileira dita tend\u00eancias globais na m\u00fasica, no cinema, na moda e no comportamento, \u201cViralata\u201d surge como uma resposta leve e afirmativa. N\u00e3o se trata de rejeitar sonhos, mas de expandi-los \u2014 o sonho tamb\u00e9m pode falar portugu\u00eas, dan\u00e7ar diferente e nascer daqui.<\/p>\n<div class=\"col span_4 has-animation\" data-animation=\"none\" data-delay=\"0\"><a class=\"nectar-button n-sc-button medium accent-color regular-button\" target=\"_blank\" href=\"https:\/\/ffm.to\/laura-rizzotto-viralata\" data-color-override=\"#000000\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>OU\u00c7A AGORA<\/span><\/a><\/div>\n<div class=\"col span_4 has-animation\" data-animation=\"none\" data-delay=\"0\"><a class=\"nectar-button n-sc-button medium accent-color regular-button\" target=\"_blank\" href=\"https:\/\/drive.google.com\/drive\/folders\/1dV6sytVmeMqv4f0mLaixWKETkGiolNgI?usp=sharing\" data-color-override=\"#000000\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>FOTOS DA IMPRENSA<\/span><\/a><\/div>\n<div class=\"col span_4 col_last has-animation\" data-animation=\"none\" data-delay=\"0\"> <a class=\"nectar-button n-sc-button medium accent-color regular-button\" target=\"_blank\" href=\"https:\/\/youtu.be\/GCAh_rmHoQo\" data-color-override=\"#000000\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>VIDEOCLIP<\/span><\/a><\/div><div class=\"clear\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O t\u00edtulo faz refer\u00eancia direta ao conhecido \u201ccomplexo de vira-lata\u201d, express\u00e3o que sintetiza uma antiga inseguran\u00e7a nacional: a cren\u00e7a de que tudo o que vem de fora \u00e9 automaticamente melhor&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":4099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":{"0":"post-4077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ser brasileiro \u00e9 superpoder: Laura Rizzotto lan\u00e7a o clipe de \u201cVIRALATA\u201d e vira o jogo do complexo cultural. | Laura Rizzotto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laurarizzotto.com\/pt-br\/ser-brasileiro-e-superpoder-laura-rizzotto-lanca-o-clipe-de-viralata-e-vira-o-jogo-do-complexo-cultural\/\" \/>\n<meta property=\"og:locale\" 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